I made the mistake of forgetting to go into Incognito mode when I visited The Bradford Exchange. Now everywhere I go online, ads for The Bradford Exchange trail me.
If you’re not familiar with The Bradford Exchange, it’s a company that makes things exclusively for middle-aged small-town housewives (and their “hubbies”). It’s for people who require that their timepiece be encompassed by no fewer than five eagles. It’s for ladies who want the birthstones of all seven kids crammed onto one ring. It’s for men who idolize Elvis so much that they’d hang an Elvis-shaped wall sculpture featuring a montage of Elvises within the cape. Elvis to the power of Elvis.
Yesterday, no joke, I got the print I ordered two months ago. I bought it to hang in the bathroom. Again, not joking. It’s by Ugly Ink, who does beautiful illustrations of ugly characters. His original work is surprisingly affordable, but I don’t mind buying open editions. I buy what I like.
Are posters no longer popular or have I just fallen out of that age group? I’m no longer a poster child for posters? Have posters simply been rebranded as “prints”? Are Millennials to blame? So many questions?
Poster stores were definitely a thing when I was a teenager. In fact, I would make a point of visiting the local poster shoppe whenever I found myself in a mall. Where else could I have seen a vast collection of large-format images quickly, and for free?